British actor Daniel Craig, renowned for his portrayal of James Bond in five films, is the face of Loewe’s AW24 menswear campaign. Photographed by David Sims, the campaign features a series of engaging portraits that highlight Craig’s personality through the clothing he wears, emphasizing how attire reflects character and identity.
The campaign, which eschews props to focus solely on Craig and his outfits, balances a mix of boldness, seriousness, and playfulness. This approach underscores the idea that the clothes serve as an extension of the actor’s persona and how he wishes to be perceived.
The collection includes knit jumpers, cargos, leather blousons, and chunky boots, and prominently features the work of American artist Richard Hawkins. Hawkins’ vibrant collages, which combine pop culture icons with historical symbols and figures, also adorned the walls of the collection’s showspace during its runway debut.
