As autumn/winter 2024 campaigns roll out from our favorite brands, here’s a curated list of Tower’s top picks.
Gucci
Gucci’s latest menswear campaign for autumn/winter 2024 is sleek and chic, reflecting the creative direction of Sabato De Sarno since his appointment in January 2023. This is the first men’s campaign under his leadership, captured by David Sims, directed by Thibault Della Gaspera, and styled by Alastair McKimm. Featuring Ten Men Issue 59 cover star Joel Ortiz, the campaign exudes the classic Gucci vibe.
Vivienne Westwood by Andreas Kronthaler
The Vivienne Westwood autumn/winter 2024 campaign, led by Andreas Kronthaler, paints a romanticized picture of the English seaside. Shot by the legendary Juergen Teller and featuring Kristen McMenamy, the campaign showcases Westwood’s iconic slashed garments, Scottish tartan, and tailored coats, set against the striking backdrop of the Margate Caves. It’s a bold, edgy display of everything we adore about Vivienne Westwood.
Alexander McQueen
In his debut campaign for Alexander McQueen, creative director Seán McGirr pays tribute to the brand’s roots. Set in East London, the multi-media campaign highlights the city’s gritty, eclectic spirit. Shot by Glen Luchford and styled by Marie Chaix, it offers a captivating glimpse into McGirr’s vision for the iconic brand.
Fendi
Fendi’s autumn/winter 2024 campaign, captured by Steven Meisel, features top models Vittoria Ceretti, Anok Yai, Lina Zhang, and Luiza Perote. Artistic director Kim Jones draws inspiration from the brand’s 1984 archives, merging London’s New Romantic aesthetics, workwear, and aristocratic style into a clean, contemporary visual. The campaign radiates the opulence that Fendi is known for.
Guess
Shot by Nima Benati, Guess’ fall 2024 campaign stars models Atong Machar, Oriola Marashi, Chandler Bailey, and Simone Stravolo. Accompanied by mariachi bands and dancers, the campaign captures the vibrant spirit of Mexico City, with the collection revealing itself as stylish, bold, and effortlessly stunning.
Moschino
Adrian Appiolaza debuts his first Moschino campaign since becoming creative director in January. Photographed by Willy Vanderperre and styled by Alastair McKimm, the autumn/winter 2024 collection is showcased through a narrative of five women enjoying a day in Milan. From admiring the Duomo to shopping at a local market, the campaign depicts an idyllic autumn day, enhanced by Moschino’s unique style.
Vivienne Westwood
The autumn/winter 2024 campaign from Vivienne Westwood celebrates Goethean inspiration and the early 19th-century ‘Empire style’ movement. Featuring models in a mix of animated tableaus and poised portraits, the campaign is a vibrant showcase of the brand’s most uplifting designs.
Prada
Prada’s autumn/winter 2024 campaign, captured by Willy Vanderperre, is a celebration of spontaneous human interaction. Featuring Harris Dickinson, Hunter Schafer, Damson Idris, Yili Ma, and Letitia Wright, the campaign focuses on candid moments of dialogue, embodying simplicity and effectiveness at its finest.
Miu Miu
Miu Miu’s extensive autumn/winter 2024 campaign stars Little Simz, Cara Delevingne, Minnie, Charlotte Cardin, Caitlin Soetendal, and Ethel Cain. Photographed by Zoë Ghertner, the campaign highlights the personal wardrobes and lives of its subjects, offering a unique perspective on individuality and the evolving Miu Miu muse.
Dior
Dior’s autumn/winter 2024 womenswear collection is a bold homage to the original Miss Dior collection from 1967. Maria Grazia Chiuri reimagines the iconic wardrobe for today’s women, with a campaign featuring models against a luxurious backdrop of velvet curtains and Persian rugs, captured by artist Sarah Jones.
Dior Men’s
Dior Men’s autumn/winter 2024 campaign, shot by Alasdair McLellan, celebrates the refined art of ballet. Kim Jones’s collection, emphasizing high-quality craftsmanship, is presented in a dance studio setting, with sleek silhouettes and elegant decor, reflecting the dandy resurgence in men’s fashion.
Wooyoungmi
Wooyoungmi’s autumn/winter 2024 campaign transports us to Seoul, where designer Madam Woo blends the city’s vibrant youth culture with the practical aesthetics of work uniforms. The campaign captures the essence of Seoul’s modern skyscrapers and dynamic energy, with striking prints and warm tones reflecting the city’s character.
Gucci Ancora
Sabato De Sarno’s latest Gucci Ancora autumn/winter 2024 campaign is a minimalist masterpiece. Photographed by David Sims, the campaign features models in an intimate, off-white room, emphasizing Gucci’s signature Ancora red with earthy tones. The stars of the campaign are De Sarno’s newest additions to Gucci’s handbag collection: the Gucci B bag and the GG Milano. It’s a relaxed and confident look at Gucci’s new direction.
